Branding Guide

To better align the designations across the Texas A&M University System, the Board of Regents passed a resolution on Aug. 3, 2012 changing the names of the seven state agencies of the Texas A&M University System.  This includes TVMDL.

All agency names will include “A&M” effective Sept. 1, 2012.

To prepare for this change, here is a basic brand guide for TVMDL employees. Below you will find a quick reference for using the new name, logo, colors and more.

 

Using our new name

In text or in web copy, use the full official agency name on first reference—that is, the first time you mention it: Texas A&M Veterinary Medical Diagnostic Laboratory

The second time you mention it, use the approved short form: TVMDL.

 

Using the TVMDL logo

This is the only authorized version of our agency logo. Use the logo exactly as it is. Do not alter it or recreate it. Do not change the fonts or separate or delete the elements of the logo. Do not add anything to the logo. The logo is a representation of the brand; we need to protect it and use it consistently. If you have a special request, contact Chief of Staff Stacy Morris at smorris@tvmdl.tamu.edu or at (469) 338-9478.

The logo is available in color, reverse white, and black. You can find these files on the EQS drive in a folder called “TVMDL Brand.”

When using the logo in your layout, give it a quarter-inch of space on all sides. Do not allow anything to intrude into any space within the logo. This ensures that our brand is highly visible to the audience.

Never distort the proportions of the logo. When it must be resized, be careful to make sure that the proportions are maintained (this can often be accomplished by holding down the Shift key as you drag a corner of the image box).

When used in printed materials, the logo should be no smaller than 3/4 inch tall and 3-1/16 inches across. The logo should be used so that it dominates over other graphic elements, either by size or by position—or both.

The official colors for the TVMDL logo are Pantone Aggie Maroon and Cool Gray 11. If you are printing in black and white, use the black-and-white version of the logo. The “white” or “reversed” version of the logo is also available for printing on dark backgrounds.

 

 

 

 

 

Secondary color for TVMDL. Each agency has a secondary color that is used for accent purposes or to differentiate among the family of Texas A&M AgriLife agencies. For TVMDL, that color is copper:

 

 

 

 

 

Branded materials

We have updated the TVMDL electronic letterhead, the Power Point template. These are all located on the EQS drive in a folder called “TVMDL Brand.” We are also updating business cards, brochures, handouts and other materials as needed.

 

Email Signatures

Always use an approved email signature that includes your appropriate agency in addition to your section name. Do not use the TVMDL logo, any other art, favorite quote, or other non-signature-related text in your e-signature.

Degrees and certifications. We encourage you to use any advanced degrees or certifications in your email signature. Use your business card as a guide to proper formatting acronyms for your degrees and certifications, as well as your official title and section name

Typography. Use Verdana, Helvetica or Arial in black.

Here is the approved TVMDL signature format for each lab:

COLLEGE STATION

Name, DVM, Ph.D.
Title
Section
Texas A&M Veterinary Medical Diagnostic Laboratory

P.O. Drawer 3040 | College Station, TX 77841-3040
p: (979) 845-3414 | f: (979) 845-1794
address@tvmdl.tamu.edu
http://tvmdl.tamu.edu

 

AMARILLO

Name, DVM, Ph.D.
Title
Section
Texas A&M Veterinary Medical Diagnostic Laboratory

P.O. Box 3200 | Amarillo, TX 79116-3200
p: (806) 353-7478 | f: (806) 359-0636
address@tvmdl.tamu.edu
http://tvmdl.tamu.edu

 

CENTER

Name, DVM, Ph.D.
Title
Section
Texas A&M Veterinary Medical Diagnostic Laboratory

Center Poultry Diagnostic Laboratory
635 Malone Dr. | Center, TX 75935
p: (936) 598-4451| f: (936) 598-2741
address@tvmdl.tamu.edu
http://tvmdl.tamu.edu

 

Gonzales

Name, DVM, Ph.D.
Title
Section
Texas A&M Veterinary Medical Diagnostic Laboratory

Sam and Sally Glass Poultry Diagnostic Laboratory
P.O. Box 84 | Gonzales, TX 78629
p: (830) 672-2834| f: (830) 672-2835
address@tvmdl.tamu.edu
http://tvmdl.tamu.edu

 

 

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