Branding Guide

To better align the designations across the Texas A&M University System, the Board of Regents passed a resolution on Aug. 3, 2012 changing the names of the seven state agencies of the Texas A&M University System. This included TVMDL.

Using our name

In text or in web copy, use the full official agency name on first reference—that is, the first time you mention it: Texas A&M Veterinary Medical Diagnostic Laboratory.

The second time you mention it, use the approved short form: TVMDL.

Using the TVMDL logo

TVMDLFINAL copy no backgroundThis is the only authorized version of our agency logo. Use the logo exactly as it is. Do not alter it or recreate it. Do not change the fonts or separate or delete the elements of the logo. Do not add anything to the logo. The logo is a representation of the brand; we need to protect it and use it consistently. If you have a special request, contact Kate Bradley at or 979.845.3414.

The logo is available in color, reverse white, and black.

When using the logo in your layout, give it a quarter-inch of space on all sides. Do not allow anything to intrude into any space within the logo. This ensures that our brand is highly visible to the audience.

Never distort the proportions of the logo. When it must be resized, be careful to make sure that the proportions are maintained (this can often be accomplished by holding down the Shift key as you drag a corner of the image box).

When used in printed materials, the logo should be no smaller than 3/4 inch tall and 3-1/16 inches across. The logo should be used so that it dominates over other graphic elements, either by size or by position—or both.

The official colors for the TVMDL logo are Pantone Aggie Maroon and Cool Gray 11. If you are printing in black and white, use the black-and-white version of the logo. The “white” or “reversed” version of the logo is also available for printing on dark backgrounds.


Secondary color for TVMDL. Each agency has a secondary color that is used for accent purposes or to differentiate among the family of Texas A&M AgriLife agencies. For TVMDL, that color is copper (PMS 4635):


Branded materials

Please contact Kate Bradley for TVMDL-branded items, including letterhead, business cards and promotional items.